Art is Going to Save Us: My First House Show Tour Recap

Art is Going to Save Us: My First House Show Tour Recap

Shared experiences; they are what life is really about.

I spent the past weekend with two of my band members performing house shows in Portland, Maine; Scranton, Pennsylvania; and Pittsburgh, Pennsylvania.

The purpose of our short tour was to test the waters and see if this whole house show thing is something that people would enjoy, to find out whether performing a stripped-down, stories-behind-the-songs collection of my music would resonate the way my full productions do. (Spoiler alert: it did!)

But it was also to get back to a grassroots way of meeting people, making new friends, and connecting one-on-one with individuals.

The response was more than we could have asked for.

We learned quite a lot on our trip, and one of the things we learned is that people are yearning for a personal connection with their favorite artists.

In a time when the internet affords artists the opportunity to connect one-on-one with the fans of their work, we normally only hear from our favorite artists when they have something they want us to buy. And even then, that’s usually every two or three years when their new album comes out.

Albums. That’s another thing…

The album format has been exploded.

I recorded a podcast while in Portland at Gateway Mastering Studios with renowned mastering engineer Adam Ayan (Shakira, Luis Fonsi, Carrie Underwood, Queen, et al.), and he told me that he is mastering more singles and EPs than ever before, with albums sprinkled in here and there.

So, if you’re making an album, and you’re not being forced to do so because you’re signed to a record label, why are you doing it??

Unless you’re making an album of metal music—which studies show have the hands-down most loyal fanbase, a fanbase which still buys CDs and generally avoids streaming, clinging to the past—you’re swimming against the tide.

But I digress. Back to the matter at hand: connection.

In Portland, two of our Bullfighters (fan club members) are people who travel all over the country to see their favorite artists. They’ve been to countless shows and seen some of the most talented musicians perform in large and small venues. They told us they’d never experienced such an up-close-and-personal performance before, and they loved it.

The sentiment was shared by our new Portland friends, who took us out to dinner before the show. They enjoy treating bands (and their entire crew) to meals when they come through Portland, because they understand the struggle and the sacrifices being made to travel and get after a career in music. They, too, were blown away by the intimacy of the show, and said they had never been a part of something like that.

In Scranton, we visited with my good friend Phil, who is the program director at Alt 92.1 FM. He showed us around the station—which includes a 200-capacity theater with a 1932 Steinway grand piano. He said he is going to begin spinning my music on the radio, and will work with us to help put together an event when we return to the Scranton area.

And in Pittsburgh, as I was walking the streets, talking with locals and handing out flyers before our performance, I received many compliments and kudos on our “guerrilla marketing,” and that “your passion looks good on you; never stop doing what you’re doing.”

The people we connected with on this tour are incredibly supportive of our journey, and were kind enough to treat us to meals and allow us to stay the night in their homes.

We must have made a good impression, because they can’t wait for us to return so they can bring their family and friends and share the experience.

Which brings me to this article on the generosity of fans of music, and art in general:

That’s right, folks. Art is going to save us!

But it’s not going to come from Taylor Swift, or Drake, or Bieber, or Luke Bryan, or Future, or Adele, or Max Martin, or Migos, or Shellback, or Dr. Luke, or Mark Ronson, or any of the other major players in today’s music game.

No, it’s going to come from THE PEOPLE, those fans of talented artists and the work they produce!

Need proof? Here it is, straight from Spotify…

John Stein, an editor focused on indie, alternative, and electronic music for some of Spotify’s biggest mood playlists explained to The Verge that there’s a difference between a live hit and a Spotify hit.

From The Verge article: “[Stein] likes to find out what songs people are singing along to in the real world. ‘That’s something we don’t see in the data,’ he says. ‘They’re not always the catchy ones. They’re surprises. And over time, people come back to those more.’ He says he likes music that has substance, which you ‘can’t fake,’ not just perfectly crafted pop songs with the chorus at the front. ‘You can’t build real fans by following such a formula in that way.’”


Follow me on Spotify here:

There is no art in a factory; not even in an art factory. — Eric “Mixerman” Sarafin

P.S. The researchers concluded that one implication of their findings for policy-makers is the potential for “substantial social and economic gains” from investing in the arts. They argue that these may be achieved “effectively by policies or investments that make the arts more widely available and ensure that access is not restricted only to the wealthy.” … Arts Council England’s Director of Communication and Public Policy, Mags Patten, said: “This paper makes a significant contribution to growing evidence of a causal link between taking part in the arts, individual wellbeing, and the strength of communities. This valuable piece of research will be important reading for those already studying in this vital area, and it should encourage new studies of the social impact of the arts.”

P.P.S. Become a Bullfighter today, and my band and I will perform in your area within a calendar year of your enrollment, guaranteed, or your money back. 😀

Visit the archive:

Join the fan club: Become a Bullfighter

Music: Spotify Artist Page
Podcast: Get After It w/ John Kay on iTunes
Twitter: @TheRealJohnKay
Instagram: @therealjohnkay
Facebook: /TheRealJohnKay

Let he who would move the world first move himself. — Socrates

Copyright © 2018 John Kay, All rights reserved.


The Email That Made My Day

The Email That Made My Day

Last week, I received an email from one of the Bullfighters (fan club members). Her name is Heather, and she lives in Houston, TX.

“Good morning!

“Haven’t seen a blog email in a bit, so I hope it’s because you’ve got just s***loads of irons in all kinds’a fires, and that 2017 has, so far, been kind to you. Had your music in the rotation more lately, if that means anything to you.  🙂

“Hope you and your queen are doing well, and still enjoying homeownership! 🙂 It’s not without its faults, when you realize that, when something breaks, no onsite maintenance crew is coming right away, but I think it still means more to have your very own place. 🙂

“Take care of yourself, mister, and have a great f***ing weekend! :D”

That email made my day!

First, she’s right, I hadn’t blogged in a bit. Since Inauguration Day, I haven’t been compelled to write until the shenanigans regarding the layoffs at 89X.

I’ve been doing a lot of behind the scenes grinding, but not every single thing I have been excited about came to pass. I’m tired of blogging and telling people what’s going to happen, and then having it not come to fruition, which erodes trust and credibility. I don’t want to be the king of empty promises — the world is already filled with talkers; we need more doers.

Instead of blogging about every small advancement, development, wrinkle or hurdle along my path, I’d rather wait and talk about what is actually happening.

Second, Heather in Houston must be clairvoyant, because I indeed have many irons in many fires . . .

When it comes to new music, I’ve got three songs, each in different stages of production, to share with the Bullfighters for feedback before deciding whether to release and perform them. Those will be sent out as they are finished.

Also, I’m excited to announce that band rehearsals will begin on April 13!

I spent much of the past year meeting with and interviewing potential members, and we had our first official band meeting last week, during which we clarified our long-term vision as a group. There are seven of us getting ready to rehearse, and we are all multi-instrumentalists. (It’s funny sometimes how things work out — I’ve known all but one member since they were teenagers.)

Here’s another special announcement: my podcast Get After It with John Kay is now on iTunes!

Three new episodes will be uploaded in April, including my conversations with:

– Danny Muggs — Guitarist and vocalist from acclaimed Detroit blues-rock band The Muggs
– Don Slater — Bassist of Battlecross, a fast-rising Detroit metal band on Metal Blade Records
– Rocco Ambrose — Founder of the Ambrose Academy of Wing Chun Do and Grandmaster of the Wing Chun Do system of martial arts, a system whose lineage descends straight from Bruce Lee

Available as of now are my conversations with entrepreneur and InkAddict founder Jim Doyon, and drummer Matt Puhy from Detroit hard rock band Wilson. I’ve received great responses from people about the wisdom shared on the podcast by these two gents. Please subscribe to Get After It, download the episodes, and let me know if you learned anything by listening to them talk about their journeys.

[iPhone users: open your podcasts app, select “My Podcasts”, and click the “+” at the top of the screen. Select “Add Podcast”, and enter the following URL:]

Speaking of journeys . . .

On January 21 my queen, mother, and sister-in-law traveled to Washington D.C. for the International Women’s March.

When my queen returned home, she expressed how much she wished I could have been there. I told her that if they have another march, I’ll go with her next time, to which she said that they will be having several different marches, including a march on April 29 for climate change.

SOLD. The queen and I will be traveling to D.C. at the end of April!

The thing is . . . I don’t wanna take a trip only to the nation’s capital.

There are Bullfighters in Pittsburgh, Boston, and Portland (ME), and I want to book an intimate house show in each area on the way to D.C.!***

And that’s not all! In addition to potential house shows, I have scheduled podcast interviews along the way with two people I have huge respect for — Adam Ayan, mastering engineer at Gateway Mastering Studios in Portland, and Patrick “Seton” O’Connor, Director of Operations for The Dan Patrick Show in Milford, CTI’m very excited to connect with these two, hear their stories, and share practical wisdom.

Like Heather said, irons in all kinds’a fires!

Finally, it means everything to me that my music is in rotation in people’s lives. Now that a group is ready to rehearse, we’re that much closer to getting out on the road. Consider this update to mean the wheels are in motion!

2017 has been kind to me so far, and I hope the same for you. As I look outside right now, gray skies are clearing, and the sun is peeking through the clouds.

The best is yet to come! 😀

***If you’re in any of these areas, and are interested in what hosting an “intimate house show” involves (it’s easy!), email me at so we can discuss the simple details. The plan is to be in the area of Pittsburgh on April 25, Boston on April 26, and Portland on April 27. I’ve reached out to all of the Bullfighters in these cities already, and they are stoked!***

P.S. As far as home ownership is concerned . . . we have water coming in the basement. We thought we fixed it by sloping the grading underneath our deck, but nope. We may put in a French drain(?) this year if it’s not too expensive a task. If so, yikes. Other than that, we love our home, and may be adding a dog to the family soon. We shall see. 🙂

P.P.S. Speaking of journeys again . . . I like the shoe store Journeys, because they stock Onitsuka Tiger, my favorite brand of sneakers. But I hate the band Journey because of what Steve Perry did to my mom back in the day. He’s a jerk. And there is no “South Detroit” — that’s Canada.

Visit the archive:

Join the fan club: Become a Bullfighter

Music: Spotify Artist Page
Podcast: Get After It w/ John Kay on iTunes
Twitter: @TheRealJohnKay
Instagram: @therealjohnkay
Facebook: /TheRealJohnKay

Let he who would move the world first move himself. — Socrates

Copyright © 2018 John Kay, All rights reserved.