https://youtu.be/sfmQvc6tB1o

I don’t cry often, but I have sensitive spots, and this commercial hits a spot.

A creature — an idea — is born, “scary and messy and fragile”.  It walks the streets, receiving looks of disgust from passersby, its fur and tail matted with filth.  An outcast everywhere it goes, it seems it doesn’t have a home.  The creature appears quite sad.

And then a person puts their arm around the creature and guides it into the GE building, smiling and talking and laughing, the creature’s fur and tail becoming cleaner and prettier with each passing moment.

In the final scene, the creature, now clean and colorful, walks alone onto a stage in front of a large audience — they are giving a standing ovation.  The scene fades out as the creature steps behind a microphone to address the audience.

The tagline is “Yes, ideas are scary, and messy, and fragile…but under the proper care, they become something beautiful.”

Gets me every time.

The point is, we’ve all got something to say, and even the scariest and messiest and most fragile of us need love in order to become our best, to bring our ideas to fruition.

Everything and everyone contains a unique opportunity.

Back in June 2016, I read my local paper and saw a bunch of errors, so I found out who the publisher was and scheduled a meeting to discuss how I could assist in making their paper better.  This meeting led to me being hired to do some editing and also to rewrite a political ad.

Rewriting that ad was the experience which led to working with a candidate for Wayne County Third Circuit Court Judge.  I crafted a 14,000-word story about her life and career, and used it as the centerpiece of a grassroots social media mobilization, which, according to her social media marketing manager, was the crucial ingredient in her being elected to a seat on the bench.

When the judge and I first met, she asked me how I came to write political ads for the Redford Connection.  I explained to her that I looked at the paper, saw the errors, and instead of seeing a problem, I saw…

She finished the sentence for me, “You saw opportunity.”

She nailed it.  I heard opportunity knocking, and I opened the door.

It was an opportunity to help my community by assisting the local newspaper, which is run by two gentlemen who place great value on engagement, growth, humility, integrity, and a servant mentality.  They love the community of Redford, and they love its citizens.  They want to be the best they can be.

But the opportunity to help these gentlemen would never have been discovered if I wasn’t already in the habit of cultivating awareness.  If I wasn’t so focused on details, the little things that most others dismiss as unimportant in the grand scheme of life, I wouldn’t have noticed any errors to begin with.

The judge’s social media marketing manager was impressed with my skill set, and has since introduced me to several business owners in the hopes of engaging my talents to help them write their stories and create content which will add value for their customers and (ultimately) profits to their business.

I had a meeting yesterday with one of these business owners.  We spoke for less than an hour, then he shook my hand and told me that, from here on out, I am his go-to premium content creator.  This was after he asked what he could do to help me get further along my path, how I preferred to work, what my schedule is like, and what my rates are.

After that meeting, I went to the office of the publisher of the newspaper which started this journey, and discussed working together to transition the paper into a formidable source of Redford news, information, journalism, and community outreach, with a strong online presence via a website and social media.  I’m now formulating an overall strategy, and coordinating the team which will implement it.

None of these things would be possible, I would not know any of these people, if when I picked up the paper from my porch seven months ago I didn’t notice any errors, or saw the errors and threw the paper away, dismissing it as an amateur rag.  None of these opportunities would have come to be if I didn’t recognize an opportunity in the first place.

Understand: a heightened sense of awareness helps in all areas of life.

You need to be aware of the opportunities around you, especially if you are already somehow at a disadvantage.  Take advantage of all opportunities that are available to you, and don’t let anyone make you feel bad for doing so.

There may already be an opportunity that you know is right for you, an opportunity that completely aligns with your value system and who you are, and what you really want to do.  But that opportunity may challenge the beliefs of people who are close to you, people who you love, or who you associate with regularly.  They may say it’s too risky, or too difficult, or too expensive, or too selfish, or too different, too radical, too scary.

I’m telling you now, go get that opportunity.  Go take that opportunity and make it the best opportunity for you.

Be warned, some opportunities will present themselves to you that may seem like good opportunities, but in fact are not, and rob you of precious time and resources which would otherwise be used for better opportunities.  The key is to be aware of the path that you’re on and what values you hold within yourself, and adhere to those values, letting them guide your decision-making.  Let your experience and your values be your map and compass.

Remember: you are where you are today because of the decisions you made yesterday.  Likewise, tomorrow is the result of the decisions you make today.  Hold yourself accountable to making better decisions today, and you’ll wake up with a better tomorrow.

If someone whose values align with yours is willing to offer their help, take it.  If there’s a tool that will help you become more effective at your job, get it and use it.  If there’s a person who supports your endeavors, love that person and champion them.

A lot of people don’t answer when opportunity knocks.  A lot of people can’t recognize when opportunity knocks, or they’re not prepared when it does.  A lot of people are unaware of all of the opportunities available to them.  Knowing all of this puts you at an advantage.

So be prepared and be aware, because opportunity is always knocking.  You just have to know how to listen.

John Kay
blog@therealjohnkay.com

Music: johnkay.bandcamp.com
Twitter: @therealjohnkay
Instagram: @therealjohnkay
Facebook: /TheRealJohnKay

P.S. Episode 003 of my podcast Get After It!, with my guest Jim Doyon, is now live!  Jim is the founder and co-owner of InkAddict, a tattoo lifestyle apparel company, and he hates doing interviews, so I’m grateful to have the opportunity to share with you his insight and wisdom on life and business.  Click the link and get after it!  http://getafterit.libsyn.com/get-after-it-w-john-kay-003-jim-doyon

P.P.S.  I’m working on a new song, and plan to have the recording process wrapped up this week.  😀

P.P.P.S.  If you haven’t given me your feedback on my newest song, I’d love to hear it.  Feedback is the breakfast of champions, and based on what I’m being told, this may be my best song yet.  What do YOU think?  Check it out here, then let me know: https://johnkay.bandcamp.com/track/we-know-were-gonna-die

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