Let’s step back for a moment and just marvel at the age in which we live: imagine going back one century in time and telling someone “In a hundred years from now, people will be able to listen to any song ever recorded in the history of music, on two tiny speakers which they place in their ears, and they can do this almost anywhere in the world at any time via a device that fits in the palm of their hand.”
It sounds like fantasy. Yet, here we are today with streaming music, or “freemium”.
We live in an age in which we can easily Google “what is the best ______”, and we want the best, for free or as cheap as possible.
We’ve had over 100 years of recorded music, and it is widely agreed upon that analog audio sounds more natural and less harsh than digital. And when it comes to exciting the senses, vinyl does the job best.
There’s the unmistakable smell of the cardboard jacket when you first tear off the cellophane; the 12″x12″ canvas for visual art; the delicate touch required to maintain the quality of the record (and turntable); and ultimately, the sound of the music itself.
But digital audio is soooo much more convenient and inexpensive to manufacture and distribute than a vinyl record.
So, how do you offer the best of both worlds when releasing an album?? By inserting a coupon to download the digital version of the album inside the vinyl copy.
That’s what the ‘big’ artists are doing, and that’s what I’m going to do.
My album is currently being mastered. Once it is finished I will begin taking pre-orders for the vinyl version at $25 each, and all pre-orders will include a download of the digital version. When the vinyl records are manufactured and shipped, they will all include a download coupon.
My new single is out for mastering as well, and those who subscribe to my mailing list will get a chance to hear it before anyone else. (Those who are members of my fan club – *wink-wink* – have already heard the unmastered version.)
Mark’s story is the story of our American musical culture — we are quite literally coming to our senses.
If you want to hear the album before it returns from mastering, email me at firstname.lastname@example.org and I’ll send it to you. 🙂
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